Built for D2C Founders

Stop Chasing ROAS.
Start Tracking Signal.

The first D2C dashboard built for CEOs, not media buyers. See your real profitability — Contribution Margin, EBITDA, and safe scaling limits — all in one place.

Three questions every CEO needs answered

SignalROI surfaces the metrics that actually drive decisions — not vanity numbers.

01

Are we Profitable?

Financial Health & Margins

See your real Net Revenue, Contribution Margin, and EBITDA — after GST, returns, logistics, and commissions. Know exactly where the money goes.

Net RevenueContribution MarginEBITDA
02

Are we Efficient?

Team Performance & Ad Spend

Track Marketing Efficiency Ratio, Blended CAC, and Cost Per Order. Know whether your ad spend is generating real value or just gross revenue.

MERBlended CACCost Per Order
03

Can we Scale?

Budget Limits & Cash Traps

Know the exact max CPA you can bid before going unprofitable, and your Net Burn including inventory commitments.

Safe Max CPANet Burn

How it works

Get from raw numbers to strategic clarity in minutes.

1

Enter your numbers

Input your gross sales, ad spend, COGS, logistics costs, and order volume. Takes under 3 minutes.

2

Instant calculations

SignalROI calculates 8 critical KPIs instantly — no spreadsheets, no formulas, no manual work.

3

Ask the AI advisor

Query your metrics in plain English. Get specific, data-driven answers and recommendations.

Ready to see the signal?

Try the dashboard free, or join the beta waitlist to get early access to upcoming features.

Join the beta waitlist for early access